Ben Li
Product Growth Analyst @Meta
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WORK HISTORY
Product Growth Analyst @Meta
Created a user-centric funnel analysis framework for the Ad Performance team that unveiled $150+ million opportunities through ad format optimization• Challenged and refined the conventional template of ad budget setting with data-backed hypothesis, resulting in an 90% lift in new advertiser retention• Identified the root cause of low Small-to-Medium-Business adoption rate in certain markets by finding a critical correlation in the data and formulated an actionable plan to unlock the $500 million potential• Partnered with machine-learning engineers to increase top-line metric (click-through rate) of a product unit by 400% by making a key model input recommendation through data analysis• Provided data support, including opportunity sizing, experiment setup and post-experiment analysis to a number of projects that grew ad revenue by $50 million annually
EDUCATION
University of Toronto - Rotman School of Management
Master of Business Administration (MBA), Finance, General
SKILLS
ABOUT BEN LI
Product Growth Analyst
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