Ben L

Head of International Wholesale @24colours

Berlin, DE

Driving global expansion, securing major key accounts like Blue Tomato, Scout, ZEB, Pacsun, and Zumiez, while strengthening distributor and agent networks across Europe and North America.*Optimising B2B sales strategy by working closely with design and buying teams to align collections with wholesale market demands, increasing sell-through and reorders.*Scaling international presence by expanding retail partnerships and refining sales agent performance to drive higher order values and market penetration.*Launching in-store marketing initiatives, including branded POS materials, to enhance visibility and sell-through at partner locations.*Streamlining B2B operations to improve logistics, ordering systems, and customer service, increasing efficiency and profitability.