Benjamin Lim

About Benjamin Lim

Dynamic, self-motivated professional offers over 2 decades of success in marketing and advertising within the United States and the Philippines – spanning brand & marketing communications management, advertising management (direct marketing, TV, radio, print, OOH, collateral, social media), and experiential marketing. Strategic thinker, with strong planning and problem-solving abilities. Successful leading and working within team environments. • Extensive experience leading strategy development, planning and execution of marketing programs and advertising campaigns (experiential marketing, direct marketing, TV, Radio, Print, OOH, collateral, social media). • Leads the Experiential Marketing center of excellence for AT & T Business, responsible for strategy development, planning and execution of flagship and sponsored events targeting enterprise, mid-market, and small business customers. • Led the Vertical Marketing Communications program (including content marketing and strategic messaging) for AT & T Business, spanning the Healthcare, Finance, Manufacturing, Transportation, Retail, and Sports & Entertainment industries. • Led entire creative operations for award-winning AT & T Business Marketing Multimedia Solutions team responsible for 1,500+ projects per year – spanning video content development, presentation management, web, mobility & digital solutions, and graphic design.• Led the launch of the AT & T Business brand, design and identity. Includes development of brand design, iconography and presentation design systems, in collaboration with the corporate Brand team.• Managed development and company-wide implementation of corporate AT & T and business unit specific brand management frameworks such as Design Identity, Naming, Tone of Voice and Brand Attribution.• Led AT & T Brand Integrated Marketing team through strategy development, planning and execution of key initiatives, including Disney, Olympics, SXSW, employee communications, brand integration for the T-Mobile Merger planning process and the Cannes Silver Lion winning branded entertainment marketing initiative “Daybreak”.

Experience

1. Director, Security Experiences

   Microsoft

   Sep 2025 — Present

Education

• Ateneo de Manila University

  BS Management, Major in Communications Technology Management / Minor in Marketing

  1997 — 2001

Skills

• Advertising
• Strategic Planning
• Direct Mail
• Multi-Channel Marketing
• Brand Development
• Creative Direction
• Marketing Management
• Email Marketing
• Crm
• Event Management
• Direct Marketing
• Collateral
• Integrated Marketing
• Digital Marketing
• Brand Management
• Strategy
• Marketing Strategy
• Marketing
• Lead Generation
• Account Management