Ben Leaman
Growth Marketing Manager @Speechmatics
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WORK HISTORY
Growth Marketing Manager @Speechmatics
Working in Growth Marketing, I’m responsible for demand creation and capture. I seek opportunities to optimise funnel efficiency by- Creating demand for and awareness of the product - Setting up effective CTAs for lead acquisition - Optimising for product activation to deliver up-front value - Promoting user retention by creating a great user experience - Monetisation of the product with continued product usage - Consideration of referral programs to drive product vitality Other responsibilities include- Paid acquisition - Conversion rate optimisation - Product-led growth - Campaign creation and delivery - Managing the Growth team - Agency management - Sales funnel optimisation - Email marketing - Lead nurture, scoring, routing - Reporting and forecasting - Testing and experimentation
EDUCATION
University of Leeds
Bachelor of Arts (B.A.), Management and Marketing (with year in industry)
SKILLS
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