Benjamin Lu
Sr. Rewards Partnership Manager @ PlayStudios | Performance & Growth Strategy
- Role
- Sr Rewards Partnership Manager at PLAYSTUDIOS
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Benjamin Lu
Strategic loyalty and partnerships leader with over a decade of experience driving revenue growth, customer engagement, and program profitability across gaming, hospitality, and digital rewards ecosystems. Expertise in lifecycle marketing, partner monetization, and loyalty economics, with a strong track record of building data-driven strategies that enhance member value and deliver measurable financial impact through cross-functional collaboration.
Experience
Sr Rewards Partnership Manager
May 2025 — Present · Las Vegas, NV, US
Education
UC San Diego Jacobs School of Engineering
Computer Science
2012 — 2017
UNLV William F. Harrah College of Hospitality
Hospitality Management, Concentration in Gaming Management
2020
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