Ben Johnson

About Ben Johnson

What I Do • Architect Go-To-Market Systems – Build scalable GTM frameworks that unify RevOps, sales enablement, coaching systems, and execution playbooks. • Lead and Multiply Sales Talent – Direct a team of 11+ AEs selling Ministry Brands Amplify, with a focus on structured discovery, consultative demos, and follow-through. • Operationalize Revenue Intelligence – Create pipeline dashboards, AE scorecards, lead conversion models, and outbound frameworks that turn insight into performance. • Promote Top Performers – Developed and promoted 5 team members (Chris Huff, Skye Gallaghan, Kaylee Long, Josh Rice, Jared Reclitis). One became Ministry Brands’ #1 AE.How I Do It • First Principles Thinking – Break down complex problems, rebuild with clarity, test in the field, and scale what works. • Tactical + Technical Execution – Blend practical sales acumen with technical horsepower—use Python, CRM logic, and data tools to reinforce process discipline. • Structured Coaching Systems – Run live call reviews, enablement cohorts, outbound drills, and feedback loops that lead to behavioral change. • Cross-Team Alignment – Collaborate with Product, Support, and Marketing to eliminate silos and streamline the full customer lifecycle.Why I’m Successful • Execution Discipline – Consistent outbound, clear pipeline focus, structured AE coaching, and constant iteration. • Talent Developer – Promote from within. Measure success not just in numbers closed but leaders built. • Rooted in Purpose – Serve churches, lead with clarity, and build tools that equip people for long-term success. • Creative Problem Solving – Translate complexity into usable systems, playbooks, and enablement tools that stick.Where I’m Growing • Delegation & Scale – Empowering others to own key systems so I can focus on multiplying what works. • Creative Expansion – Writing, applying disruptive strategy to personal growth, and building internal tools that drive AE productivity and sales excellence. • Productizing Strategy – Converting custom processes into repeatable, team-wide solutions across onboarding, coaching, and RevOps execution.

Experience

1. Sales Director

   Euna Solutions

   Aug 2025 — Present

   Lead go-to-market and sales execution for the procurement vertical across State, Local, and Education (SLED) markets while managing and coaching a team of eight Account Executives- Establish a culture of discipline, trust, and performance by implementing SPICED and MEDDPICC qualification frameworks to drive pipeline rigor, forecast accuracy, and deal velocity- Develop and execute Jobs to Be Done (JTBD)-based sales strategies tailored to mid-market procurement challenges, while driving multi-product sales motions across Euna Procurement, Marketplace, Grants, and Budget solutions- Partner cross-functionally with Product, RevOps, Marketing, and Customer Success to align on growth plays, market feedback, and expansion opportunities- Build scalable sales cadences and cultural norms to accelerate bookings growth and multi-product adoption.

Education

• Liberty University

  Master of Business Administration - MBA, Business Administration and Management, General

  2019 — 2021

• University of Northwestern – St. Paul

  Bachelor's degree, Public Relations

  2015 — 2017