Benjamin Gray
Customer Lifecycle & Loyalty Executive @Gymshark
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WORK HISTORY
Customer Lifecycle & Loyalty Executive @Gymshark
Overseeing the delivery of Gymshark’s customer strategy by leading the design and execution of integrated, end-to-end, cross-channel customer communications.\\\\n• Ensuring the customer is at the centre of all brand and marketing campaigns, using a data-led approach to set direction, educate and influence teams to follow our audience-led vision.\\\\n• Planning, managing and measuring the success of well-considered, integrated lifecycle campaigns and tactical activations that increase acquisition and improve repeat rates, on time and within budget, to contribute against customer and commercial KPIs.\\\\n• Work closely with Data, Insights and Analytics, Product and UX to review and recommend opportunities to improve key customer journeys, from segment-based customer communications across all channels to efficient, targeted automations.\\\\n• Engaging and collaborating with key stakeholders, developing effective relationships and holding teams to account to ensure campaigns are delivered to the highest standards, driving advocacy, disruption and behavioural change in line with targets and metrics.\\\\n• Delivering ongoing monitoring of the market and competitors, understanding and anticipating audience needs and where Gymshark can improve through actionable insights.\\\\n• Executing all audience segmentation for brand and marketing campaigns through mParticle, Braze, Google and all social platforms.\\\\n• Creating personalised loyalty initiatives and gifting activations to key cohorts of customers to increase advocacy and nurture members of the Gymshark community.\\\\n• Built and implemented cross-functional internal processes to improve ways of working between teams for maximum efficiency and effective outputs.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Stockport College
Extended Diploma, Business
The Manchester Metropolitan University
Bachelor of Arts (BA), Marketing with Business
Reddish Vale Technology College
GCSE's:, Maths, English, Science, Business and Communications, Music, History, Statistics and Graphics
ABOUT BENJAMIN GRAY
I am a highly driven and strategic Senior Customer Lifecycle Specialist with a proven…
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