Benjamin Shaw
Funnel Conversion Specialist @Delta Defense LLC
Signup · Get unlimited contacts
WORK HISTORY
Funnel Conversion Specialist @Delta Defense LLC
Built a multi-step AI content generation workflow for USCCA\'s email, SMS, and MMS channels using RAG, automated revision loops, compliance document integration, and subject line parsing — reducing manual production time significantly across the Digital Acquisition team- Developed prompt engineering frameworks and AI data sources (sender profiles, style guides, copywriting frameworks) to enable consistent, on-brand automated content at scale- Serve as an embedded marketing resource across multiple teams within the Digital Acquisition vertical, auditing workflows and identifying AI-first solutions to recurring production bottlenecks.
EDUCATION
Roanoke College
Bachelor of Business Administration (BBA), Accounting and Finance
ABOUT BENJAMIN SHAW
I\'ve spent the last 6 years helping content-driven brands turn audiences into revenue.Not through hacks or gimmicks, but through the fundamentals: sharp copy, smart funnels, and email systems that actually convert.But over the last year, the most important shift in my work hasn\'t been in the strategy, it\'s been in the systems underneath it.I\'ve been building AI-powered workflows and agents that automate the recurring, high-volume work that used to eat up entire days.At Delta Defense, one of the largest brands in the firearms industry, I built a multi-step AI content generation system handling email, SMS, and MMS production, complete with RAG-based knowledge retrieval, revision loops, compliance document integration, and automated subject line parsing.Work that previously took weeks now runs on a fraction of the manual effort, without compromises in performance.I build in MindStudio, work extensively with the Claude Code and MCP integrations, and approach every workflow with the same systems mindset I developed early in my career at PwC and Crowe as a consultant.Today my practice sits at the intersection of two things I care about deeply: direct-response marketing that drives real revenue, and AI-first automation that makes the work sustainable at scale.If you\'re an executive, creator, or operator trying to figure out where AI actually fits in your work, please drop me a message. that\'s the conversation I\'m most interested in having.Beyond work: I\'m a man of faith, a fitness enthusiast who enjoys cigars and golf.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.