Benjamin Ricks
Marketing Executive | Brand & Product Strategy, GTM Executional Excellence
- Role
- Product Marketing Strategy at T-Mobile
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Benjamin Ricks
I drive growth for global and challenger brands through marketing strategies that win at the intersection of culture, technology, and consumer behavior, turning strategy into measurable growth. Over the last 15 years, I’ve led launches that redefined beverage categories, scaled foldables adoption in the smartphone category, and built partnerships with some of the world’s most iconic sports and entertainment platforms.At Samsung, I led marketing for the $17B+ smartphone business, overseeing product launches across the Galaxy S Series, Foldables, and A Series portfolios. My work included driving go-to-market strategy, shaping brand positioning, and building sports & media partnerships including Unrivaled, NCAA, Dude Perfect, MrBeast, and others that elevated brand relevance and drove measurable sales impact.At Keurig Dr Pepper, I launched CORE Hydration’s first major campaign, making it the fastest-growing premium water brand in 2020, and introduced rPET bottles that removed 12M pounds of virgin plastic annually. I also led breakthrough beverage launches including Canada Dry Ginger Ale & Lemonade (Nielsen BASES Top 25 Innovation).Earlier in my career, I advised on $150M+ in M&A transactions, giving me a commercial lens that shapes how I scale brands and manage P&L.I thrive at the intersection of brand, innovation, and impact, building marketing strategies that not only move markets but also shape consumer culture.
Experience
Product Marketing Strategy
Jun 2025 — Present · Frisco, TX, US
Education
UNC Kenan-Flagler Business School
Master of Business Administration (MBA)
Brigham Young University
Bachelor of Science (B.S.), Business Management
Skills
- Financial Modeling
- Financial Analysis
- Finance
- Investment Banking
- Microsoft Excel
- Powerpoint
- Mergers & Acquisitions
- Valuation
- Microsoft Office
- Marketing
- Corporate Finance
- Public Speaking
- Leadership
- Forecasting
- Strategy
- Private Placements
- Management
- Due Diligence
- Networking
- Debt & Equity Capital Raising
- Spanish
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