Ben Haynes
Marketing Director | Customer obsessed, cross-channel storytelling, data led strategy | Focused on generating demand through relevance and connection
- Role
- Owner at Roost Branding
- Location
- Bloomfield Hills, MI, US
- LinkedIn followers
- 500 followers
About Ben Haynes
At my core, I\'m an innovation marketer with a passion for technology and mobility. My 18 year career with top Global Automotive, EV and Tech brands has given me standout omnichannel marketing experience on both Product and Brand levels - all through leadership of large cross-functional teams. This has instilled a strong sense of how creativity and storytelling within culture is how it all must come to life in the ultimate effort of achieving concrete business goals.I have a strong understanding of how the balance between Product and Brand is the strongest way to achieve business growth in the EV space. Through leadership positions on the Cadillac, Samsung, Microsoft, Michelin, and Faraday Future teams, I have gained experience on this balance in the following ways- Cross-product portfolio messaging strategy that properly positions new technology innovations, and plugs into the full power of the Brand- Brand Architecture creation purposed at supporting concrete business goals- Leadership of talented cross-functional marketing teams down the purchase funnel- Understanding and confronting barriers to EV adoption in a way that creates product demand - Securing Brand Partnerships that provide cultural currency and messaging reach- Leadership of multiple agency partners via a cohesive marketing strategy- Channel-strategy-led messaging to pull customers toward purchase- Ability to partner directly with Executive leadership
Experience
Owner
Oct 2021 — Present · Detroit, MI, US
My 20 years of Marketing experience leading global brands gives me a fresh understanding of what\'s relevant in the marketplace.AGENCY + CLIENT BACKGROUND: Leadership positions on Global Brands from the business management side of the Agency world, and Client-side of Marketing organizations.CORPORATE AND STARTUP EXPERIENCE: Years of time leading in large corporate and nimble startup cultures. FULLY-INTEGRATED LAUNCHES: Experience in creating, executing and optimizing large GTM plans across digital, social, site, CRM, experiential, influencer, Brand partnership and media channels.
Education
Boston College
Psychology and Marketing, Psychology
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.