Benny Marienthal

About Benny Marienthal

Innovative marketing and community growth professional with significant experience in the music and entertainment industries. Expertise in connecting artists with brands to create authentic fan or customer engagement, merchandise experiences, event production, leveraging e-commerce operations, and executing data-driven marketing strategies. Passionate about philanthropy and cause-driven marketing campaigns that drive both revenue and social impact.With over a decade of expertise, I specialize in creating experiences that provide a high return on investment.At Warner Music Group, I progressed from Manager of E-Commerce to Senior Merchandise Manager, working with artists like Burna Boy, Logic, Jack Harlow, and Skrillex. Together, we designed creative merchandise strategies that enhanced revenue and deepened fan engagement across tour, direct-to-consumer, licensing, and retail channels. My role involved collaborating with management, labels, and production teams to craft innovative campaigns and lead e-commerce initiatives that connected fans with their favorite artists to build community and drive profit. From managing large-scale events to developing impactful merchandise programs, I’m passionate about delivering creative solutions that inspire and achieve results. As a team player and positive thinker, I’m ready to make a large-scale impact—one purpose-driven initiative at a time.CORE COMPETENCIES Brand Partnerships & Merchandise Strategy Event Production & Sponsorships Effective leadership, communication, & team management skills E-Commerce & Digital Marketing Project & Product Management Social Media Growth & Analytics Community Engagement & Philanthropy Emerging Technologies (Web 3, connected merchandise)TECHNICAL SKILLS E-Commerce Platforms: Magento, Shopify, Salesforce, Printful, Merchbar Project Management: Asana, Jira, Basecamp, Slack Social Media & Analytics: Facebook Ads, Google Analytics, Spotify for Artists, Adobe Analytics Marketing Automation & Design: Canva, Mailchimp, HubSpot, Cap Cut, Adobe Premiere Soft Skills include but are not limited to the following:Leader, authentic communication, entrepreneurial, self-starter, routine oriented, ENFP Myers-Briggs Type (extraverted, intuitive, feeling, and perceiving)Let’s connect and explore how we can create something extraordinary together!

Experience

1. Co-founder

   Bashouse

   Nov 2024 — Present

   An experiential collective that specializes in creating unforgettable moments where art, fashion, entertainment, and social impact converge. We deliver immersive events, cutting-edge marketing activations, and vibrant community experiences that drive meaningful connections and elevate cultural relevance. Our expertise lies in providing world-class experiential marketing and production services designed to amplify brand stories, inspire audiences, and achieve business objectives.Services- Experiential Marketing- Merchandise Consultation- Intimate Activations- Community Growth- Art & Interiors CurationCurrent/Previous Clients- Universal Music Group- Cocktail Academy- Agency EA- Grand Central Station - Experience NVE- Diageo

Education

• University of Connecticut

  Bachelor’s Degree, Marketing, Minor; English

  2014 — 2018

• UNSW

  Marketing

  2017 — 2017

Skills

• Presentation Skills
• Press Releases
• Entertainment
• Public Relations
• Media Relations
• Marketing Communications
• Facebook
• Advertising
• Event Planning
• Team Leadership
• Social Media
• Marketing
• Social Networking
• Wordpress
• Creative Writing
• Public Speaking
• Leadership
• Customer Service
• Communication
• Project Coordination
• Fundraising
• Team Motivation
• Social Media Marketing
• Management
• Events Coordination