Benjamin Kier

About Benjamin Kier

Constantly Striving to Be Better. This phrase is my daily mindset and mission. I am always aiming to be the best version of myself that I can be. While I have found that it is important to recognize the successes in life, it is also necessary to be self-critical. Nobody is perfect and there is always room for improvement. I have learned to always attack anything with 100% of my energy in order to improve. I\'ve always been fascinated by marketing and advertising and the ways companies draw attention to themselves to increase brand love and brand value. In my time at Indiana University, and within my past marketing roles, I discovered the art and science of how marketing comes to life, including the planning, writing, designing, and execution work. I love the business side of advertising and marketing. I am very eager to continue learning as I advance in my career and will always continue my pursuit to be better constantly.

Experience

1. Media Manager

   22squared

   Aug 2024 — Present · Atlanta, GA, US

   Client: Publix- Lead strategy, execution, and optimization of 100+ paid media campaigns for Publix as the lead on over 10 unique lines of business- Actualize data and reporting to generate insights of past campaigns and assist in the creation of new ones- Utilize mediums (Tableau, Smartsheet, etc.) to enhance the organization and cross-team communication throughout campaign planning, execution, and reporting