Benjamin Kalusa
Marketing Lead Core Fashion @Zalando
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WORK HISTORY
Marketing Lead Core Fashion @Zalando
Berlin, DE
Overseeing the marketing strategy for Zalando’s largest assortment group Core Fashion. This strategic function connects the commercial division and the marketing organization within Zalando, Europe’s leading online platform for fashion and lifestyle, connecting customers, brands and partners across 25 markets, serving over 52 million active customers and generating €15.3 billion in annual GMV.
EDUCATION
Macromedia University of Applied Sciences
Bachelor of Arts - BA, Media Management
ABOUT BENJAMIN KALUSA
I’m a holistic marketing leader with over 10 years of experience in fashion, lifestyle and tech. I develop consumer marketing strategies and annual plans that fuel business growth across diverse markets and product assortments. My expertise spans go-to-market planning, creative campaign development, integrated multi-channel execution and cross-functional leadership - managing multi-million € budgets and high-performing teams.Deeply rooted in modern pop culture, I bring cultural relevance, distinctive brand storytelling and innovation to every initiative I lead. I translate consumer insights to craft compelling narratives and strategies that resonate with diverse audiences and platforms. Leveraging my commercial acumen and cross-functional stakeholder management, I establish and maintain partnerships with executives and teams across every level of the organization.
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