Ben Heighway

About Ben Heighway

I lead B2B manufacturing marketing that turns complex product performance into clear positioning, demand, and measurable pipeline movement. In my current role, I operate at the intersection of Sales, Product/Technical, and Marketing—building go-to-market (GTM) messaging, sales enablement, and content that helps buyers make confident decisions in technical / long sales cycle environments. A key part of my work is translating real-world product performance and field insights into customer-ready documentation and tools. Core strengths Technical & Product Marketing: positioning, messaging, and proof-driven content (guides, reports, comparisons)Demand Generation: campaigns and content that influence awareness → consideration → conversionPipeline & Marketing Analytics: KPI thinking, attribution mindset, and funnel optimizationSales Enablement: tools that support win rate, shorten evaluation cycles, and improve consistencyCross-functional leadership: align stakeholders across sales, operations, and technical teamsField/Channel Marketing: partner support, events, and customer-facing execution If you need a marketing leader who can bridge technical credibility + commercial outcomes, let’s connect.

Experience

1. Sales & Marketing Manager

   Roman Products, Llc

   Apr 2023 — Present · Calumet City, IL, US

   Spearhead innovative sales and marketing strategies, delivering top-tier account management and bolstering customer engagement in the wallcovering industry• Steer cross-functional teams in product development cycles, conducting field tests and strategizing market implementation for new products.• Plan, organize, ship, and participate in customer trade shows and events.• Serve as a primary marketing liaison, enhancing brand exposure and fostering strong relationships with both new and existing customer bases.• Lead the creative direction for marketing materials, product packaging, and updates necessitated by regulatory changes, ensuring brand consistency.• Oversee all aspects of sustainability and compliance, including the management of Safety Data Sheets (SDS) and adherence to environmental standards and regulations.

Education

• Ball State University

  Bachelor of Fine Arts, Sculpture

  2001 — 2005

• The Art Institutes

  Bachelor of Fine Arts, Media Arts and Animation

  2008 — 2010