Ben Green

Co-founder @Optimize IS

San Francisco, CA, US

I co-founded Optimize IS to solve a simple but massive problem: most teams are stuck using software that slows them down.We help companies build internal tools that are fast, flexible, and designed exactly for how their team works—centered in Airtable and powered by no-code automation. Today, Optimize IS is a 25+ person global team that’s completed over projects, earned 150+ five-star reviews, and was named Airtable’s Partner of the Year in 2024.As Co-founder, I lead our marketing, growth strategy, and enterprise relationships. I spend most of my time doing one of three things:Helping clients unlock clarity and scale through system designBuilding trust with our partners and Fortune 500 accountsTelling our story—so the right people find us and get excitedWe’ve helped marketing, ops, and product teams at companies like Walmart, Cisco, and WPP go from chaos to clarity. Whether it’s streamlining cross-functional workflows, replacing legacy tools, or connecting Airtable to Salesforce, Jira, or HubSpot—our systems help teams ship faster and focus on what matters.If you’re a builder, a systems thinker, or a leader tired of wasting time with software that doesn’t fit—you’ll probably love what we do.Explore our work → optimizeis.com