Ben Olson
Experiential Marketing Leader, inspiring great experiences and events that drive real audience engagement and empower measurable action.
- Role
- Senior Director, Strategy at Jack Morton Worldwide
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Ben Olson
Ben Olson serves as Senior Director, Strategy at Impact XM, bringing over 25 years of expertise in experiential marketing. Known for his “experience-first” approach, Ben has pioneered innovative strategies driven by best practices, in-depth research, and analytical insights. Before joining Impact XM, Ben worked as a freelance experiential strategist and gained valuable client-side experience, offering a rare perspective on the corporate aspects of event marketing. His background includes senior leadership roles such as VP of Experiential Engagement at GES. Prior to that, Ben spent nearly a decade at mg (formerly MG Design), where he led a team of strategists, creatives, and digital experts as VP of Marketing, advancing mg’s ability to successfully connect audiences with brands through face-to-face and digital experiences. Ben’s early career at Momentum Worldwide laid the foundation for his experiential marketing expertise, where he created impactful experiential campaigns and consumer activations for iconic global brands. His approach combines visionary direction, innovative thinking, and strategic insight to help shape memorable brand experiences.
Experience
Senior Director, Strategy
Jun 2024 — Present · Milwaukee, WI, US
In 2026, Impact XM and Jack Morton merged.
Skills
- Digital Promotions
- Copywriting
- Branded Environments
- Face to Face Presentations
- Sweepstakes
- Digital Marketing
- Relationship Marketing
- Brand Developement
- Mobile Marketing Tours
- Event Based Marketing
- Mobile Marketing
- Trade Show Strategy
- Cms
- Brand Management
- Packaging
- Marketing Strategy
- Pop Up Retail
- Advertising Agency
- Integrated Marketing
- Sponsorship Activation
- Sales Presentations
- Contact Strategy Development
- Client Presentation
- Crm
- Event Marketing Strategy
- Consumer Events
- New Business Development
- Presentation Folders
- Corporate Branding
- Sampling
- Web Promotions
- Sales & Marketing Leadership
- Catalog Development
- Lead and Data Capture Technology
- Business to Business Marketing
- Account Management
- Marketing Communications
- Road Show
- Presentation Development
- Experiential Marketing
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