Benjamin Johnson
- Role
- Product Strategy Lead - Value & Attribution at Google
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Benjamin Johnson
Digital marketing expert with experience at agency, in-house & tech across audiences…
Experience
Product Strategy Lead - Value & Attribution
Jan 2021 — Present
My core responsibility as a Product Strategy Lead is to develop an Attribution & Value product strategy and own execution of go-to-market plans to drive adoption and usage across the Americas (US+CA+SPLATAM). AI is the future of ad buying - sound first party data strategy that provides value (quality) and is properly attributed unlocks performance.
Education
University of Arizona - Eller College of Management
Bachelor of Science, Marketing
2001 — 2005
University of Arizona
Bachelor of Arts (B.A.), Marketing
2001 — 2005
Skills
- Sales
- Crm
- Management
- Web Marketing
- Marketing
- Advertising
- E-Commerce
- Competitive Analysis
- Strategy
- Leadership
- Analysis
- Lead Generation
- Google Adwords Professional
- Project Management
- Affiliate Marketing
- Ppc
- Display Advertising
- Digital Marketing
- Sem
- Banking
- Budgets
- SEO
- Msn Adcenter
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