Benjamin Egger
Division Head Campaign & Content Bereichsleiter Campaign & Content @DACHSER
Signup · Get unlimited contacts
WORK HISTORY
Division Head Campaign & Content Bereichsleiter Campaign & Content @DACHSER
Lead the Content & Campaign division at DACHSER, one of three HQ/Corporate Marketing divisions, with full responsibility for the division and its departments and teams (managing managers with departments and/or teams; 20+ people overall), including global operating model, strategy, cost- and profit-center/P&L accountability, budget planning and governance, people, functional setup, and deliverables, as well as the global in-house agency and shared services – spanning strategic and creative direction, operational execution, and performance measurement- Accountable for end-to-end global content and campaign strategy and operations across the marketing communications value chain – including infrastructure, creative and content strategy, portfolio governance, and KPI-driven always-on and multi-channel campaigns from ideation to measurement – to strengthen brand and corporate reputation and drive business objectives, ensuring alignment, scalability, and measurable impact in close collaboration with board, senior management, sales, and country organizations- Lead the transformation of the global operating model, building on a strong existing foundation to enable scalable and sustainable content and campaign excellence, leveraging AI, digital tools, agency partners, and smart decentralization across the global network, while fostering innovation, test-and-learn, best practices, enablement, and high-performing teams through coaching and empowerment- Additionally serve as Acting Head of Campaign & Growth Marketing, building a newly established team within the division to drive sales- and growth-focused marketing, embedding business acumen, creativity, CRM, performance marketing, and marketing automation into campaign design and orchestration to generate demand and pipeline in close partnership with sales
EDUCATION
Macromedia University of Applied Sciences
Bachelor of Arts (B. A.), Mediamanagement – PR and Communications Management
Lycée Français Jean Renoir de Munich
Abitur
SKILLS
ABOUT BENJAMIN EGGER
Marketing and Communications Executive – 20 years shaping brand, growth, and measurable business impact across complex, global organizations.Deep expertise in B2B, particularly in technology-driven industries including software/SaaS and cloud, complemented by a strong B2C foundation. Proven track record in translating strategy into scalable, full-funnel performance, aligning brand, demand generation, and pipeline acceleration. Led global, regional, and local teams across headquarters and in-market environments, bringing an enterprise-wide perspective across functions and geographies, with full P&L accountability. Experienced in driving transformation, enabling cross-organizational buy-in, and partnering with executive leadership. Recognized for clarity, disciplined execution, and decisive prioritization, building accountable leaders, high-performing teams, and sustainable operating models while fostering a culture of growth. Driven by purpose, performance, and people – because success happens together: ONE vision, ONE team, ONE company.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.