Ben Smith

About Ben Smith

I’m a marketer who bridges creativity and strategy. I’m equally comfortable crafting a story through design, photography, and copy as I am analyzing data, running experiments, and driving measurable growth.Over the past decade, I’ve led marketing and product marketing initiatives at companies such as Microsoft, Getty Images, and Synapse Product Development. My experience includes go-to-market planning, partner enablement, channel optimization, and customer experience design.My work combines creative direction with a test-and-learn mindset. I focus on building campaigns that look great and perform even better. Whether I’m creating content for a new launch or building retention marketing programs, I care about clarity, authenticity, and results. Fun fact: I love photography and videography. I’ve used those skills to create visuals, videos, and campaign assets that connect with people while supporting strategic goals.

Experience

1. Marketing Program and Product Management

   Microsoft

   Jan 2019 — Present

   Marketing Program Manager (Microsoft Contract 2025)Email campaign creation for 90 million consumer M365 users globally. A/B and multivariate testing for optimization and growth. Cross-functional collaboration with product leads, marketing teams, engineering, and analytics.Senior Program Manager (Microsoft Contract 2023)Xbox partner management for global telcos. Bizdev and cross-functional collaboration for gaming products and services. Consumer promo planning, sales performance tracking, and communication of strategic direction and insights.Product Marketing Manager (Microsoft Contract 2021)Go to Market (GTM) planning and execution on M365 for Business team. Focused on development and deployment of sales enablement tools utilizing machine learning. Led development of a new Customer Interactive Experience (CIE) for Microsoft Teams.Senior Program Manager (Microsoft Contract 2019)Microsoft Advertising (formerly Bing Ads) campaign creation and management. Lifecycle marketing emails and SMS with emphasis on testing for channel growth. Led agile change management project to bring campaign development in-house for more control. Worked cross-functionally with product management and engineering to ensure marketing was effective and accurate.

Education

• University of Washington

  Marketing Management

  2007 — 2008

• North Seattle College

  Communications

  2003 — 2005