Benjamin Basta

About Benjamin Basta

As a driven and passionate student at Miami University, I am eager to pursue my interests in marketing through hands-on experience. Through my studies and personal endeavors, I have begun to develop a solid foundation in marketing principles and strategies, and I am ready to apply these skills to real-world challenges and projects. In my courses taken so far, I have learned skills through real-world applications such as the Integrated Core Client Challenge. This project allowed me to strengthen my leadership, communication, and teamwork collaboration skills by developing a solution to a real-world business problem for KeyBank. My passion for marketing began when I started a reselling business on eBay and in-person, learning the importance of proper marketing to reach over in sales. Additionally, I have applied my marketing skills to my DJ career through social media marketing and strategic networking.

Experience

1. Campus Amabassador

   Up & Up Collective

   Jan 2024 — Present · Oxford, OH, US

   Successfully executed marketing campaigns and strategies to increase awareness of Up & Up on campus. Acted as a key representative to promote the brand through various channels- Established strong relationships with campus organizations, faculty, and student groups to enhance the reach and impact of Up & Up on campus- Worked closely with the Up & Up team to communicate campus insights, provide feedback, and contribute to the overall growth and success of the brand.

Education

• Miami University

  Marketing

  2021 — 2025

• Hudson High School

  High School Diploma

  2017 — 2021