Benjamin Specht
Head of Strategic Marketing for Smart Infrastructure @Siemens
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WORK HISTORY
Head of Strategic Marketing for Smart Infrastructure @Siemens
In my current role, I lead a team of B2B marketers focused on driving growth through verticalized, customer-centric value propositions and differentiated offerings. We design and execute impactful omnichannel go-to-market strategies tailored to key verticals including Data Centers, Food & Beverage, and Life Sciences – with additional focus areas in Commercial Real Estate, Healthcare, and Higher Education.Key achievements and focus areas- Built and developed a high-performing marketing team delivering measurable impact in strategic verticals -Led cross-functional initiatives to advance B2B Marketing Excellence, with a strong emphasis on digital and omnichannel customer engagement- Acted as a strategic advisor to senior and top management, supporting the design and implementation of a company-wide transformation program- Served as an internal influencer and intrapreneur, helping shape marketing strategy and drive organizational change
EDUCATION
Wilhelm Büchner Hochschule
Master of Science - M.Sc., Innovations- und Technologiemanagement
IESE Business School
Executive Master of Business Administration - MBA
OTH Amberg-Weiden
Bachelor of Engineering - B.Eng., Elektro- und Informationstechnik
ABOUT BENJAMIN SPECHT
Hello, my name is Benjamin - I\'m a Strategic Marketing Leader at Siemens Smart Infrastructure, with a strong focus on B2B vertical marketing and digital sales channels. I lead a team dedicated to driving growth through verticalized, customer-centric strategies and impactful go-to-market execution.My background spans B2B sales, marketing, R&D, and portfolio management across electrification, industrial automation, and building technologies. I have worked across product businesses, vertical markets, and corporate functions — both locally and internationally.What drives me is understanding markets and customers, identifying opportunities, and translating insights into differentiated value propositions, offerings and scalable go-to-market strategies. I’m passionate about leveraging digital transformation to enable growth, innovation, and lasting business impact.I believe in leading with ownership, integrity, and collaboration — essential values for building successful teams and businesses.Let’s connect to explore opportunities to shape the future of business and technology.
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