Benjamin Simon

About Benjamin Simon

As CEO of Everest Brand Group (E/BG), backed by Sovereign’s Capital Everest Fund I, I oversee the marketing and commercialization of a curated portfolio of owned IP media brands featuring Bear Grylls and other leading creators, and Bear Gryll’s master NIL brand. I drive partnerships that embody the Bear brand ethos of resilience, adventure, trust, and a never-give-up spirit.As a faith-driven entrepreneur in entertainment and marketing, I operate at the intersection of cultural impact and alpha (i.e, market returns) at E/BG, creating high-impact partnerships that elevate brands and IP while enhancing returns for Everest Fund LPs.My career spans marketing and entertainment executive roles, entrepreneurial ventures, and corporate leadership- Launched Vudu’s advertising business, establishing it as a leading digital-video revenue stream- Led Walmart’s retail-media strategy, generating over $1 billion in incremental revenue- Executive produced feature films and unscripted TV series in collaboration with global brands- Executed large-scale marketing programs, winning multiple industry awards, including Reggie and Effie awards- Co-founded and scaled consumer businesses, including America’s first draft-served cocktail brandLet’s connect to explore how we can create purposeful impact—and alpha—through creative media partnerships.

Experience

1. Advisor

   Liquid Mercury

   Jul 2022 — Present

Education

• Furman University

  Bachelor of Arts (B.A.), Political Science and Economics

  1997 — 2001

• University of Southern California

  Master of Fine Arts (M.F.A.), The Peter Stark Program, Entertainment

  2004 — 2006