Benjamin S.

Paid Social Media Coordinator @Amica Insurance

Lincoln, RI, US

Implement and manage Amica’s paid social media campaigns on various platforms, including Meta and Pinterest.Develop and maintain detailed trafficking sheets for all paid campaigns, ensuring accurate audience targeting, spend, and creative elements.Collaborate with the Social Media Leadership Team to strategize audience targeting and implement test and learn strategies across channels.Work closely with agencies to develop creative and media strategies for paid social channels and execute organic boost strategies on owned channels.Monitor campaign performance using metrics and data to optimize campaigns and meet benchmarks.