Benjamin Porteous
Head of Demand Generation @Vodafone
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WORK HISTORY
Head of Demand Generation @Vodafone
Owner of all Acquisition marketing activity across Vodafone Business UK. Ranging from Paid Media, Lead Generation, Affiliates & Partnerships, Community & Content and Martech. £3m budget owner, managing an organisation of 12- Increased ROI by 75% YOY - through optimisation strategy reducing paid media spend by 50% and delivering incremental value - Generated 3x ROI on all lead generation activity (starting from 0.7x)- Supported the education of small businesses through ownership of the Business.Connected programme
SKILLS
ABOUT BENJAMIN PORTEOUS
B2B Head of Marketing with 10+ years of experience in Technology and Telecommunications…
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