Benjamin Popkin

About Benjamin Popkin

I’m an award-winning Communications Manager & Media Expert with +10 years experience…

Experience

1. Media Relations and Product Publicity

   TikTok

   Sep 2021 — Present · New York, NY, US

   Recruited 3X by TikTok VP of Communications to lead creator & consumer communications for my superb copywriting skills, agility during crises & ability to work cross-functionally to achieve goals • Media Relations Expert building & managing relationships with national news outlets to land +150 storylines regarding trending content, creators, events & communities on TikTok • Comms DRI & Review Lead advising creator teams on issues & crafting meaningful communications used org-wide across +100 creator-facing newsletters, emails, special projects & policy / event / product launches• Owning development & launch of the highly successful US Year on TikTok annual campaigns that were mentioned in 245 publications & received +330M views• Designing + sharing a weekly \"TikTok For You\" newsletter to +400 top tier reporters, resulting in +100 unique pieces of coverage from top outlets including Today, GMA & Fast Company • Bytestyle Award-winning Crisis Lead providing reactive communications to XFNs & creators that mitigate negative impact of high profile sensitive topics • Leading PR planning, outreach & creator selection for many high profile events, resulting in +100 national tier 1 & local coverage hits that have been viewed millions of times

Education

• Wake Forest University

  Bachelor's Degree

  2009 — 2013

Skills

• Social Media
• Public Speaking
• Research
• Online Community Moderation
• Public Relations
• Customer Service
• Creative Strategy
• Community Management
• Social Networking
• Creative Writing
• Marketing
• Leadership
• Teamwork
• Microsoft Excel
• Copywriting
• Blogging
• Google Analytics
• A/B Testing
• Microsoft Powerpoint
• Entrepreneurship
• Customer Support
• Microsoft Office
• Interviewing