Benjamin Patty
Brand Marketing Leader | Master’s @ VCU Brandcenter | Ex PayPal, NXP, Integrity Insurance
- Role
- Senior Brand Manager at Goldback, Inc
- Location
- American Fork, UT, US
- LinkedIn followers
- 500 followers
About Benjamin Patty
Great branding and strategy is about clarity. As an experienced brand leader with a background in strategy and visual design, I like turning complex ideas into simple, useful brands people trust.Over the last 12 years, I’ve worked across several physical product startups, creative agencies, and global tech brands such as NXP and PayPal.I earned a Master’s in Creative Brand Management from VCU Brandcenter. I currently lead the Brand & Creative department at Goldback Inc.Always open to connecting happy to talk, share ideas, or catch up over something caffeinated.
Experience
Senior Brand Manager
Jan 2026 — Present · US
I lead the Creative Department at Goldback Inc, shaping how our physical gold currency brand is positioned, communicated, and brought to market across the U.S. and internationally.Goldbacks help people preserve purchasing power as inflation erodes the value of national money. They are the world’s first modern physical gold currency.
Education
VCU Brandcenter
Masters in Creative Brand Management
2015 — 2017
Southern Virginia University
Bachelor of Arts (B.A.), Visual Art Major, Minor in Business Management
2011 — 2014
Product School
Product Management
Skills
- Strategy
- Strategic Design
- Marketing Strategy
- Brand Management
- Product Innovation
- Photography
- Adobe Creative Suite
- Social Media
- Public Speaking
- Photoshop
- Research
- Leadership
- Shoes
- Business Innovation
- Positive Coaching
- Adobe Photoshop
- Advertising
- Marketing
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