Benjamin J. Carter

About Benjamin J. Carter

11+ years of experience in the fields of strategy development, market research (CPG, B2B, B2C and supplier side), product development, pricing, and competitive analysis Skilled at turning relevant data into actionable insights, through collaboration with a broad set of internal and external business partners Experienced at developing a fact base, quantifying the opportunity, and completing tactical plans toward defined and measurable goals Extensive experience working with multiple qualitative and quantitative research methodologies Excellent vendor and project management skills (product development, FedEx Brand/Reputation Assessments) Proficient in data mining and data analysis (SPSS/COGNOS/Quantum/Impromptu/Microsoft Suite)

Experience

1. Marketing Advisor Corporate Strategy

   Fedex Services

   Jan 2013 — Present · Memphis, TN

   Engaged stakeholder groups in the development of a 3-5-year roadmap improving cross-functional alignment and defining investments necessary to achieve segment goals and share gain which included development of a:o FedEx small business segment growth strategy. o Holistic pricing strategy for FedEx small business.o Consolidation of a competitive small business offers driving new account acquisition and deepening penetration/retention of existing small business customers. Led to a 30% increase in site traffic, 3x higher engagement, and 3x greater conversion.• Led continued SMB segmentation framework efforts to refine customer profiles, organize compelling value propositions and enable ongoing management and tracking of the small business segment.o Defined key small business sub-segments and development of corresponding value propositions. • Evaluated product line competitiveness resulting in product line portfolio and footprint modifications• Analyzed industry dynamics and financial performance of leading competitors• Developed enhanced metrics and dashboards enabling a more rigorous review of yearly marketing ROI

Education

• University of Memphis

  Master of Business Administration (M.B.A.)

  2014 — 2016

• Goethe University Frankfurt

  Language Certification, German Language

  2003 — 2003

• Miami University

  Bachelor of Science, Statistics, History, Business

  1999 — 2003