Benjamin J. Caban

Director of Sales @YOTEL

Miami, FL, US

YOTEL is a UK-based hotel group launched in 2007, with its first property at London Gatwick Airport. Inspired by first-class air travel and aviation, the brand emphasizes compact yet luxurious and efficient design. The group operates three sub-brands: YOTEL – full-service city-centre lifestyle hotels, YOTELAIR – airport hotels designed for short stays, and YOTELPAD – extended-stay serviced apartments. YOTEL Miami is the brand’s first combined YOTEL and YOTELPAD property, featuring hotel rooms and 231 residential-style pads, with hotel accommodations on the lower levels and pads above.As Director of Sales, I lead and inspire the sales team to achieve revenue goals through the creation and execution of targeted strategies across key market segments, including corporate transient, group, business travel, wholesale, and consortia. I oversee both group and business travel sales with a strong emphasis on driving weekday corporate business, securing negotiated accounts during RFP season, and maximizing group and event bookings. I monitor, analyze, and report on sales performance to ensure accountability to revenue targets, increased bookings, and market share growth. In addition, I cultivate and maintain strong client and partner relationships while actively prospecting new opportunities in the local market. I also provide training, mentoring, and professional development to my team, enhancing productivity and elevating overall performance.