Benjamin J. Baker
Online Assortment Strategy, Sr. Analyst
- Role
- Sr Analyst, Online Assortment Strategy at The Home Depot
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Benjamin J. Baker
Customer-focused analytics leader with 10+ years of experience using customer and digital insights to inform marketing decisions and support intentional growth. Known for being a collaborative, trusted partner to marketing, merchandising, and product teams, translating complex data into clear, actionable insights that improve customer experience. Former U.S. Air Force Captain with a strong foundation in servant leadership, accountability, and disciplined execution.
Experience
Sr Analyst, Online Assortment Strategy
Jul 2024 — Present · Atlanta, GA, US
Analyzed large-scale customer and transaction datasets for HomeDepot.com using SQL, BigQuery, Tableau, and Advanced Excel to identify growth opportunities, performance gaps, and customer conversion driversLead category business reviews and product line reviews with specific emphasis on price modeling & opportunities, optimizing product assortment, and driving assortment growth Served as an analytic liaison between merchandising, pricing, marketing, and supply chain teams, translating customer behavior and marketplace trends into actionable assortment and pricing decisionsPerform competitive analysis to identify marketplace trends and inform strategic assortment decisions Lead category and product line reviews by linking customer demand signals, pricing elasticity, and competitive dynamics to business outcomes such as sales, margin, and assortment productivityCommunicated actionable insights and recommendations to senior leadership through compelling data visualizations, structured storytelling, and executive-ready presentationsDesigned and executed analytical methodologies to evaluate business opportunities, including pricing tests and assortment optimization scenariosManaged a portfolio of planned and ad hoc analytics requests, ensuring timely delivery of insights in support of merchandising, marketing, and online business prioritiesDevelop reporting and lead presentations for senior management, detailing key performance findings & recommendations to maximize sales and profitability
Education
Georgia Institute of Technology
Business Administration and Management, General
2006 — 2007
The University of Georgia
Bachelor of Science (BS), Finance
2008 — 2010
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