Benjamin Herzner
Product Manager Accounts & Cards @Santander Deutschland
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WORK HISTORY
Product Manager Accounts & Cards @Santander Deutschland
Management and continuous development of product and pricing strategies for current accounts• Analysis of current market trends and customer needs with the purpose to deliver accounts that are more than just a place to store money• Development of a product portfolio and processes to create a customer relevant full digital experience• Management of key projects – stakeholder management with internal and external partners and service providers
EDUCATION
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Arts - BA
ABOUT BENJAMIN HERZNER
Experienced product and digital manager with more than 10 years of experience in shaping, managing and marketing customer-centric products across FMCG, MedTech and financial services. I focus on translating customer insights and business objectives into actionable product strategies, meaningful UX improvements and measurable commercial outcomes. With a strong expertise in product management, value-driven prioritization and go-to-market execution, I ensure that product decisions enhance both user experience and business performance.I thrive in environments where digital growth, customer value and commercial outcomes come together – and where pragmatic leadership is needed to translate strategic direction into meaningful product results.Product Strategy & Portfolio Ownership Defining product vision and roadmaps that align with business goals. Managing multi-product portfolios, balancing new opportunities with optimization, and ensuring data-driven prioritization.Customer-centric Product Development Applying Design Thinking and behavioral insights to generate deep customer understanding and translate it into differentiated value propositions and intuitive experiences.Digital Commerce & Growth Extensive experience in selling products online and through an omnichannel approach, optimizing conversion funnels, and coordinating cross-channel market launch initiatives with measurable economic impact.Leadership & Stakeholder Management Creating clarity in complex environments, and aligning senior stakeholders around shared product outcomes. Proven ability to drive cross-functional execution from concept to delivery.Agile Product Delivery Certified PSPO I with hands-on experience in agile product organizations. Establishing frameworks, KPIs and feedback loops to ensure teams deliver impact, not output.
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