Benjamin Doggett

Associate Marketing Manager Ecommerce Webmaster @Teton Outfitters - Klim 509 Brands

Rigby, ID, US

Increase conversion and traffic on KLIM.com by optimizing site UI/UX for enhanced user experience.• Develop and execute a retail strategy based on seasonal objectives for all digital properties.• Manage KLIM’s online portal, ensuring all content, including product images, content blocks, and banners, is accurate and up-to-date.• Own product launches on KLIM.com, validate data, and merchandise new products.• Optimize campaigns via A/B and multivariate testing of creative, landing pages, and email audience targeting.• Consistently monitor and analyze email and SMS channel KPIs, proposing and implementing strategies to achieve growth objectives.• Collaborate with the creative team to identify and update photos and other visual content.• Assist with website training, sales aids, and document maintenance in the dealer tool.• Work with third-party developers on project management for site upgrades and new features.• Monitor and analyze daily trends and new opportunities in website design and functionality.• Assist with digital marketing and other marketing department needs as required.