Benjamin Danneberg

CEO Strategy Marketing Project and Process Management @Deep Content By Heise

At DEEP CONTENT, we take content marketing to a new level. Instead of traditional marketing with ad copies, we design long-term digital communication strategies. Organic content that meets a reader\'s or potential customer\'s need for information works much better and ensures longer lasting awareness than expensive advertising campaigns. If you want to be seen today, you have to express your messages as answers to search intentions. As a content strategist, I work with my team and the client to develop long-term concepts that consider content and marketing to be a strategic unit. Of course, trends, and SEO play a role, but the priority is high-quality, well-prepared and organized content with substance. My experience in online publishing, with SEO, managing editorial teams and writing texts of various kinds help me to achieve DEEP CONTENT\'s goal: To create content with depth that conquers the web and target audiences.