Benjamin Bast

About Benjamin Bast

I have a passion for marketing and communications, and I enjoy finding creative and…

Experience

1. Marketing Operations Specialist

   reLink Medical®

   Mar 2025 — Present

   Marketing Technology Management: Oversee the marketing technology stack, ensuring all tools are integrated and functioning optimally. Manage relationships with technology vendors and stay abreast of new technologies that could improve marketing performance. Campaign Execution and Management: Coordinate with team members to execute campaigns. This involves scheduling, segmenting audiences, setting up automation workflows, and ensuring timely delivery of marketing materials. Data Analysis and Reporting: Collect, analyze, and report on marketing data to help guide strategic decisions. Develop and maintain dashboards that provide insights into marketing campaign effectiveness, customer engagement, and ROI. Process Optimization: Continuously evaluate and improve marketing processes to enhance efficiency and effectiveness. Implement best practices in marketing automation, lead management, and data quality. Cross-Functional Collaboration: Work closely with sales, IT, and other departments to ensure marketing operations align with company objectives and customer needs.Budget Management: Assist in the management of the marketing budget, ensuring spending aligns with strategic priorities and tracking return on investment for marketing initiatives.

Education

• The University of Akron

  Certificate, Professional Social Media

  2016 — 2020

• The University of Akron

  Bachelor of Arts - BA, Communication: Media Studies

  2016 — 2020