Ben Hurst

Product Manager, Consumer Martech @PayPal

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jul 2021 — Present

Product Manager, Consumer Martech @PayPal

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Own the product strategy and backlog for all MarTech for the Business to Consumer segment using multiple components of the Salesforce marketing ecosystem. Part of multi year transformation investment targeting $200m incremental revenue. Recently managed the transition from our existing email marketing platform driving $4.2m in savings across two years.

EDUCATION

1999 — 2006

St Olave's Grammar School

High School

2006 — 2009

Cass Business School

Management BSc, Risk and Forecasting, Management Modelling, Finance, Accountancy, Marketing, Business Statistics

SKILLS

HarmonyEcircle Email SystemEpsilonWeb DesignMarketing CommunicationsGraphic DesignCampaign ManagementOnline MarketingMarketingSearch Engine Optimization (SEO)Market ResearchDreamweaverLead GenerationUnica Affinium CampaignLead ScoringMarketoBusiness-to-Business (B2b)Microsoft ExcelE-CommerceCssDirect MarketingCrmEmailEmail MarketingMarketing StrategyUnicaOnline AdvertisingManagementSqlMicrosoft OfficeExcelPhotoshopUnica CampaignDigital MarketingPure360Project ManagementSEOContent ManagementCustomer Relationship Management (Crm)Strategy

ABOUT BEN HURST

Currently helping PayPal deliver connected customer experiences as part of a significant…

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