Ben Huizinga

About Ben Huizinga

I build brands the way talented storytellers weave compelling narratives: with clarity, momentum, and an obsessive attention to detail. With more than a decade of experience spanning agency and in-house roles, I’ve led creative and brand work for organizations navigating growth, change, and complexity. My work lives at the intersection of strategy and storytelling, where big ideas are shaped into clear narratives, cohesive systems, and brand experiences people actually remember. Today, I serve as Director of Brand and Creative at Young Marketing Consulting, where I guide brand strategy and creative direction for organizations that care as much about impact as they do execution. Previously, I held creative leadership roles at Network for Good and Bonterra, helping shape and evolve brands in the social good and technology space during periods of significant transformation and scale. Across each role, my focus has been the same: align vision to story, strategy to expression, and teams to a shared creative standard. I’m known for bringing structure to ambiguity, energy to the process, and a deep respect for the details that quietly define great brands. I believe the strongest brands aren’t just well-designed. They’re well-thought-out, well-told, and built to last.

Experience

1. Director, Brand & Creative Strategy

   Young Marketing Consulting

   Jun 2024 — Present · Arlington, VA, US

   I help brands turn strategy into impact, building identities, websites, and campaigns that resonate, convert, and endure.As Director of Brand & Creative, I lead a nimble team that builds standout marketing from the ground up. Whether it’s crafting a digital-first brand platform, architecting a clean, high-performing WordPress site, or aligning messaging across channels, I bridge the gap between big-picture strategy and creative execution.What I do:• Lead branding and identity engagements, from discovery and naming to design systems and voice/tone.• Architect user-first websites that balance form and function, including IA, wireframes, UX/UI design, and front-end build.• Develop messaging frameworks and content strategies that clarify value and drive action.• Oversee creative production across digital and print, ensuring deliverables reflect brand integrity and executional polish.• Guide cross-functional teams across design, dev, and content—ensuring timelines are hit and standards stay high.Recent highlights include leading the strategic rebrand and website launch for Echo Communications Advisors, developing a conversion-optimized WordPress site for ERP provider Enmark Systems, and providing ongoing creative and content support for the Academy of Managed Care Pharmacy (AMCP).I stay close to the work and believe that the best creative direction comes from rolling up your sleeves. If it makes the brand better, I’m in.

Education

• Landon School

  High School

  2005 — 2010

• The University of Edinburgh

  Psychology, Politics

  2012 — 2013

• Kenyon College

  Bachelor of Arts (BA), Psychology, Public Policy

  2010 — 2014