Ben Holtam

Brand Development Executive - Lego Account @Powerforce GB

GB

I have worked as the Business Development Executive for the Cornwall and Devon area at Powerforce, solely on the Lego account, since June 2021.I focus on developing in-store relationships with key decision makers within Asda, Tesco, Sainsbury’s, B&M, and Smyths. Using my skills of persuasion, I make sure that our promotions are live and that shoppers can buy them. I also create additional displays, increasing the visibility and availability of the product and ensuring high standards are maintained.I\'m proud of the fact that I\'ve won BDE of the quarter twice and that I\'ve won many prizes at quarterly conferences. These achievements reflect my commitment to excellence and my ability to consistently exceed expectations.In my role, I have autonomy over my call file and region, which means I can effectively manage my store visits and complete all core tasks. As the face of LEGO in stores, I ensure that we deliver excellent customer service and that we maintain our reputation as a top-tier brand. I also gather feedback from the stores and share insights with the team, which helps us continuously improve our approach.At Powerforce, I\'m supported with very achievable targets, a thorough and comprehensive induction plan, and full training on the category, systems, brand, and everything else I need to be comfortable and confident in my role. I also benefit from a great \"team feeling,\" so while I work independently in the field, I\'m never alone. We have buddy systems, MS Teams forums, and people there for me at all times.Overall, I\'m excited to be a part of the Powerforce team and to continue growing in my role as a Business Development Executive. Plus, I love LEGO!