Ben Haaz

About Ben Haaz

Digital leader with more than 15 years experience transforming digital operations to decrease user acquisition cost, expedite return rate, expand margins, and mitigate lapse & churn rates. Proven ability to target & shape unique customer segments, optimize financial performance, and drive profitability. Seasoned cross-functional project leader and industry-recognized innovator. Trained by The Walt Disney Company\'s internal “Toy Box” creative thinking modality.

Experience

1. VP, In-product Sales

   Comcast

   Apr 2024 — Present · Philadelphia, PA, US

   Reporting to Comcast’s CTO, and sitting within the engineering team, I’m focused on spearheading revenue generation within Comcast’s customer-facing digital products. This entails developing and implementing strategic plans for in-product sales, fostering collaboration between product teams and commerce technology teams to ensure seamless execution, and diligently tracking the progress of digital sales through comprehensive reporting and analytics. Key initiatives include driving change transformation and strategy execution to achieve sales targets, creating business strategy to focus on company’s strengths, competitive advantage, and differentiation, and demonstrating leadership versatility by working across teams (product, engineering, marketing, etc.) and business units (Xfinity, NBCU, Sky).

Education

• Harvard Business School

  Exec Ed, Leading with Finance

  2022 — 2022

• UCLA

  MFA, Film, TV, Digital Media

• Lafayette College

  Bachelor's degree, Psychology

Skills

• Content Strategy
• Television
• Film
• Video Production
• Social Media
• Digital Marketing
• Digital Media
• Advertising
• Media Production
• Digital Strategy
• Facebook