Ben Guttmann

About Ben Guttmann

Queens is the future – and I\'m proud to have a role in helping champion the borough as Executive Director of the Queens Economic Development Corporation.Established in 1977, the Queens Economic Development Corporation (QEDC) is dedicated to sustaining and growing economic vitality and opportunity across the diverse communities of Queens. Our range of programs includes business counseling and entrepreneur assistance, a commercial kitchen incubator, tourism and technology initiatives, reentry programs, and neighborhood development, among others.Previously, I built, ran, and sold Digital Natives Group, an award-winning marketing agency with clients that included I Love NY, the NFL, and Comcast NBCUniversal. In addition to recognition from the Webby\'s, Shorty\'s, and other industry awards, we were named 2018 national agency of the year by Sprout Social and crowned the best agency in Queens seven times running. After ten years, in 2021 we proudly partnered with two other leading firms in mergers that successfully retained all clients and staff.I teach as an adjunct faculty member at Baruch College, my alma mater, where I have been fortunate to have had over passionate students come through my class since 2014. In 2023, I wrote my first book,\"Simply Put: Why Clear Messages Win – and How to Design Them\"(Berrett-Koehler), recently named best new business book by the IBPA book awards.Since 2019, I\'ve organized and hosted Queens Tech Night, building a community of nearly tech leaders. In addition to my work with QEDC, I previously served on the Long Island City Partnership Board of Directors and Queens Community Board 2.And if you’ve made it this far, I guess I’m also a somewhat decent centerfielder in my summer softball league.

Experience

1. Adjunct Lecturer

   Baruch College

   Jan 2014 — Present · New York, NY, US

   Adjunct Lecturer in the Allen G. Aaronson Department of Marketing and International Business at Baruch College. Currently teaching Digital Advertising, undergraduate course MKT 4557. Since 2013, I have taught more than 20 sections and approximately students. Rated in the college’s 99th percentile for “Generates Enthusiasm for Subject Matter,” “Class Environment Fostered Learning,” and “Helped Learn Subject” in student evaluations. Developed assignments and course materials covering social, mobile, search, display, PR, ethics, design, and additional emerging digital marketing topics. Coordinated guest speakers from Google, Amazon, JetBlue, NBC, SquareSpace, CapitalOne, the NFL, and other organizations. Named to the Zicklin School of Business’s Marketing Advisory Board, where I help determine curriculum, engage with donors, and coordinate employer relationships.

Education

• Baruch College

  BBA, Marketing Management

  2007 — 2011

Skills

• Event Planning
• Indesign
• Fundraising
• Marketing Strategy
• Social Networking
• Disaster Recovery
• Social Media Marketing
• Team Leadership
• Budgets
• Press Releases
• Digital Media
• Online Marketing
• Digital Marketing
• Project Management
• Brand Development
• Market Research
• Editing
• Event Management
• Digital Strategy
• Copywriting
• Web Design
• Social Media
• Writing
• Integrated Marketing
• Marketing Communications
• Facebook
• Microsoft Office
• Online Advertising
• Small Business
• Marketing
• SEO
• Email Marketing
• Politics
• Public Relations
• Media Relations
• Government Relations
• Public Speaking
• Entrepreneurship
• Wordpress
• Leadership