Ben Froud
Senior Associate @EY
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WORK HISTORY
Senior Associate @EY
London, GB
Lead senior on complex valuation workstreams for one of the UK’s largest private equity firms, responsible for reviewing fair value methodologies across diverse and illiquid assets. Trusted to lead key areas of the audit, regularly working directly with CFOs, investment teams, and senior stakeholders to challenge assumptions and deliver high-quality outcomes under tight deadlines. Known for combining strong technical knowledge with a commercial mindset — adding value beyond compliance and strengthening client relationships.
EDUCATION
Bede's School
Maths, Further Maths, Physics
BPP
ICAS - Chartered Accountancy
University of Exeter
BSc, Mathematics
ABOUT BEN FROUD
After starting in EY’s Wealth & Asset Management assurance team, using my background in mathematics, I moved into AI-driven audit transformation - developing tools that leverage machine learning, GenAI, and intelligent automation to streamline complex testing and analytics. I’ve led global innovation projects, presented in FTSE 100 tenders, and helped shape EY’s AI and digital-assurance strategy.I bridge audit, data, and technology - delivering human-centred, scalable solutions that enable EY teams to work more efficiently and generate richer insights and measurable value for clients worldwide.
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