Ben Buss
Marketing Director | Acquisition Marketing | Growth Strategy | Digital Marketing | Performance Analytics | E-commerce | Insurance | SEO | Digital Product Management
- Role
- Director of Digital Marketing at Church Mutual Insurance Company, S.I.
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Ben Buss
Passion for growing businesses by delivering world class, customer-centric digital…
Experience
Director of Digital Marketing
Church Mutual Insurance Company, S.I.
Apr 2025 — Present · Madison, WI, US
I am passionate about crafting and executing comprehensive digital strategies that propel business objectives forward, with a strong emphasis on customer engagement. I am dedicated to enhancing the customer experience throughout the lifecycle, driving profitability through a keen understanding of customer experience and human-centered design principles. • Develop and implement comprehensive digital strategies aligned with company goals, focused on driving retention and growth.• Responsible for the holistic multi-channel strategy to create a seamless and integrated customer experience across all touchpoints• Direct the expansion and optimization of the company\'s digital customer and broker self-service experiences• Manage the marketing technology stack and data infrastructure to ensure efficient data collection, analysis, and utilization to elevate performance marketing and the customer experience.
Education
University of Wisconsin-Eau Claire
Management Information Systems
1995 — 1999
Skills
- Management
- Cross-Functional Team Leadership
- Leadership
- Strategy
- Project Management
- Marketing Strategy
- Process Improvement
- Strategic Planning
- Team Leadership
- Business Analysis
- Change Management
- Business Process Improvement
- Program Management
- Vendor Management
- Technological Innovation
- Digital Marketing
- Business Relationship Management
- Contract Negotiation
- Coaching
- Presentation Skills
- Knowledge Management
- Process Simplification
- Team Motivation
- Career Development
- Culture Change
- Agency Relations
- Marketing
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