Ben Favreau
Director, Game Pass Content Planning & Deal Strategy
- Role
- Director, Game Pass Content Planning & Deal Strategy at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Director, Game Pass Content Planning & Deal Strategy
Sep 2024 — Present · Redmond, WA, US
I lead a high-performing team responsible for Game Pass content planning & deal strategy. We set the overall content strategy for the service across plans, define the content roadmap, drive deal valuations and develop win/win structures that maximize partner value and ROI for Xbox. In addition to Game Pass, my team manages strategic content initiatives for the platform like Stream Your Own Game and plays a significant role in driving the growth and adoption of Xbox Play Anywhere. Since the close of the ABK acquisition, I\'ve led the most critical Game Pass business workstreams in partnership with Call of Duty, Overwatch, Diablo & Warcraft leadership.
Education
La Costa Canyon High School
General Studies
2005 — 2009
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (BBA), Marketing, Entrepreneurial Studies
2009 — 2013
Skills
- In-Product Engagement
- Marketing Communications
- Market Research
- Competitive Analysis
- Digital Marketing
- Customer Journey Mapping
- Analytics
- Leadership
- Business Strategy
- Marketing Strategy
- Social Media
- Product Management
- Strategic Brand Positioning
- Product Marketing
- Email Marketing
- Strategy
- Onboarding
- Social Media Marketing
- Marketing
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