Benjamin F.
Creative thinker, maker, brand identity visualizer. Tell me what design challenges you want to solve. Let’s get to work! 🚀🌖
- Role
- Art Director at Tbd
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Benjamin F.
With over 20 years of experience in creative leadership, I specialize in developing brand identities and multi-channel marketing. I recently wrapped up a project as Creative Lead at American Express, where I collaborated with teams to develop a rebranding initiatives to foster deeper alignment through innovative engagement strategies. My expertise lies in creating cohesive visual strategies and brand systems that effectively communicate an organization\'s values. Throughout my career, I have contributed to high-profile branding projects for leading organizations, including financial institutions and Fortune 500 companies, ensuring brand consistency across platforms. My work reflects a dedication to crafting compelling visual stories that inspire action and resonate with diverse audiences.
Experience
Art Director
Sep 2019 — Present · Brooklyn, NY, US
As a creative thinker, I have the opportunity to help companies visualize their values. My expertise encompasses brand identity and multi-platform marketing.New York has been my playground for over 25 years, the city has an energy that keeps me curious and always designing. I\'m pursuing my many creative muse, shooting street photography, or delving into drawing experiments or design projects that keep me sharp. Continuously connecting the dots…Areas of Focus:Art Direction | Brand Development | Corporate Identity | Multi-Channel Marketing | Typography | Information Design | Visual StrategyClients:Acertado, Addison, AT & T AdWorks, BBH, Barker DZP. Contently, EURO RSCG, Gigante Vaz, GREY, Guggenheim Partners, Interbrand, InVNT, Ketchum, Landor, MSDS, Ovis Creative, Wolff Olins
Education
Parsons School of Design - The New School
Continuing Education, web design
2009 — 2009
Rhode Island School of Design
Bachelor of Fine Arts (BFA), Graphic Design
1991 — 1995
School of Visual Arts
School of Continuing Education, Visual Branding
2009 — 2010
Rhode Island School of Design
Bachelor of Fine Arts - BFA, Fine/Studio Arts, General
Skills
- Art Direction
- Creative Direction
- Graphic Design
- Adobe Creative Suite
- Brand Development
- Corporate Identity
- Indesign
- Typography
- Illustrator
- Concept Development
- Branding & Identity
- Brochures
- Information Graphics
- Quarkxpress
- Advertising
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