Yoann Benesty
Partner @Pmc Mécanique
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WORK HISTORY
Partner @Pmc Mécanique
EDUCATION
The Wharton School
Marketing (MBA)
Duke University
Behavioral Economics (MBA)
Université Paris Cité
Bachelor's degree, Marketing & Communication
Université Paris-Est Créteil
Bachelor's degree, Economy
ESG
Business School, Marketing
SKILLS
ABOUT YOANN BENESTY
With nearly 20 years of experience in the digital field, I operate at the intersection of performance, strategy, and digital execution, with a strong focus on value creation and profitability.As Partner and Chief Performance & Digital Officer at PMCtire, I am responsible for driving the company’s global performance and digital strategy, including the evaluation, prioritization, and execution of high-impact initiatives based on ROI and long-term business value.I lead strategic digital programs, oversee performance frameworks and KPIs, and act as a go/no-go authority on major investments. I work closely with executive leadership to optimize capital allocation, accelerate sustainable growth, and scale digital capabilities across the organization.Passionate about leveraging technology as a strategic advantage, I focus on building disciplined, data-driven organizations that deliver measurable results, competitive differentiation, and durable growth.
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