Yoann Benesty

Partner @Pmc Mécanique

Sherbrooke, QC, CA
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Oct 2024 — Present

Partner @Pmc Mécanique

View department →

EDUCATION

2014

The Wharton School

Marketing (MBA)

2012

Duke University

Behavioral Economics (MBA)

2007

Université Paris Cité

Bachelor's degree, Marketing & Communication

2005

Université Paris-Est Créteil

Bachelor's degree, Economy

2008

ESG

Business School, Marketing

SKILLS

Stratégie MarketingProduct DevelopmentDigital StrategyWeb Project ManagementMarketing DigitalPublicité En LigneMarketing CommunicationsGestion De ProjetVenteFinanceBehavior ManagementBehavioral TargetingSocial Media MarketingCustomer IntelligenceBehavioral FinanceManagementProduct MarketingOnline MarketingBrand ManagementMarketing StrategySEOSemCustomer MarketingFinancial MarketsBehavioral EconomicsCommunication MarketingMarketing En LigneDigital Marketing

ABOUT YOANN BENESTY

With nearly 20 years of experience in the digital field, I operate at the intersection of performance, strategy, and digital execution, with a strong focus on value creation and profitability.As Partner and Chief Performance & Digital Officer at PMCtire, I am responsible for driving the company’s global performance and digital strategy, including the evaluation, prioritization, and execution of high-impact initiatives based on ROI and long-term business value.I lead strategic digital programs, oversee performance frameworks and KPIs, and act as a go/no-go authority on major investments. I work closely with executive leadership to optimize capital allocation, accelerate sustainable growth, and scale digital capabilities across the organization.Passionate about leveraging technology as a strategic advantage, I focus on building disciplined, data-driven organizations that deliver measurable results, competitive differentiation, and durable growth.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.