Benedicto Rodriguez Arenas
Search Engine Optimization Specialist @resulta
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WORK HISTORY
Search Engine Optimization Specialist @resulta
Vancouver, BC, CA
Perform keyword research & build lists of targeted keyphrases-Continuous monitoring of search metrics to be proactive in decision-making-Assist in various data reporting and analysis requests within the Digital Marketing team, as well as other internal teams as needed-Apply on-page SEO optimization by fixing/improving published content: filling out page titles, meta descriptions, and image alt tags-Collaborate with Content Team to ensure all the on-page optimizations are carried out in a timely fashion as well as record progress post-implementation-Discover & evaluate organic competitors and prepare Content Gap Analysis reportsIdentify areas for on-site improvements in site structure, internal linking, and content-Assist in preparing Backlink audits and fixing errors found in Google Search Console-Create and update tasks in JIRA [Project Management Tool] and collaborate across teams-Perform timely follow-ups across groups to ensure Technical, On-Page, and Off-Page recommendations are actioned correctly for the web properties in your portfolio-Take ownership of assigned tasks and report on progress to my manager-Create weekly reports for the web properties in your portfolio, capturing improvement with Search-Visibility, Site Health, Domain Authority and Keyword Growth in the Top 10 SERP
EDUCATION
BIG school
Master's degree
Enric Corbera Institute
Certificate
Tecnológico de Monterrey
Bachelor's degree
BrainStation
Diploma
Universidad Iberoamericana de Torreón
Certificate
SKILLS
ABOUT BENEDICTO RODRIGUEZ ARENAS
After spending several years working in the hospitality industry, I developed a strong interest in digital marketing. This interest was sparked when I engaged a digital marketing company to assist with the hotels I was managing. I realized how powerful digital marketing could be in enhancing the lives of small and medium-sized business owners and helping companies build more effective and meaningful relationships with their customers. After seeing the struggles faced by professionals, family-run companies, and large corporations in connecting with their target audience and generating revenue through digital tools, I was inspired to learn more about Digital Marketing and relocate to a new country. Search Engine Optimization (SEO) made perfect sense to me from the very beginning. It was evident that SEO had great power to help anyone looking to connect with their audience via organic traffic. I am always excited to keep learning about the continuous SEO industry. I love seeing positive results! Even when results are not positive, I still get excited about understanding the reasons behind them. Meeting people in marketing has been a unique experience; many have become my friends.
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