Benedicta Dsouza
Digital Marketer | Gmmco-CKA Birla (Caterpillar) | Ex-Panasonic, Nilkamal, Haworth | Online & Offline Marketing | Growth Marketer | Performance Marketing Specialist
- Role
- Digital Marketing Specialist at GMMCO Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Benedicta Dsouza
11+ years in strategic, digital and growth marketing. Skilled in developing and executing…
Experience
Digital Marketing Specialist
Mar 2025 — Present · Bengaluru, IN
Planned, launched, and optimized multi-channel campaigns, achieving 2x conversiongrowth.Mapped and monitored customer journeys to deliver seamless, personalized omnichannel experiences and customer retention.Developed and optimized SEO-friendly content for blogs, ads, social media platforms.Strengthened brand visibility through strategic SEO and SEM initiatives (organic andpaid).Led performance marketing efforts, including paid campaigns (Google, Meta, etc.) andA/B testing, to maximize ROI.Executed WhatsApp marketing strategies to deliver personalized engagement andincrease conversion rates.Supported offline events through digital promotion, live tracking, and post-eventengagement activities.Drove sales team performance by implementing gamification tools such as leaderboards,badges, and contests.Managed and maintained the corporate website, while developing campaign-specificmicrosites to enhance user experience
Education
University of Mumbai
Bachelor in Mass Media (B.M.M), Specialized in Marketing and Advertising
2010 — 2013
Indian School of Business
Certifications , Digital marketing and analytics
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