Benedetta Silli
Marketing & Communication Manager Europe @Kyäni
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WORK HISTORY
Marketing & Communication Manager Europe @Kyäni
Rome, IT
Head of Marketing and Communication Dept for the Company European Branch (8 Regional Offices), coordinating an International Team of more than 20 people.Implementation and control of Marketing and Communication Plan and Budget. Creation and control of all Campaigns and materials from Print, to web, to videos, to Socials - in over 15 European languages.Scouting creative opportunities for digital and offline platforms to empower consistency/awareness for the brand and enhance sales performance: training materials for the Sales Force, products labeling and positioning, Events management, social and viral Campaigns for Customers. Design and adaptions of ads, articles, sales and training materials, Social media, PR and Communications, to Regional necessities and Regulations, liasoning with Local Consumer and Industry Associations.Manage the merchandising for the online shop and live stores at events: developing branded items, designing seasonal campaigns, understanding inventory, sales performance, royalties.
EDUCATION
University of Bergen (UiB)
Master of Philosophy in Public Administration, Global Management and International Teamworking
Istituto Europeo di Design
High Specialization Course in Marketing, Communication and Public Relations
Seattle University
Creative Writing Class
Sapienza Università di Roma
Bachelor of Science, Political Science
Roskilde University
Erasmus programme, Political Science
Alma Mater Studiorum – Università di Bologna
Bachelor of Arts (B.A.), Scienze e Tecniche Psicologiche
SKILLS
ABOUT BENEDETTA SILLI
Marketing and Communication Pro within the branches of Media & Advertising, TLC and Public Administration, Healthcare & Beauty, Services, Travel & Leisure, in small, medium to big-sized enterprises.Fluent in five languages, lived in Italy, USA, Danmark, Norway.Excellent research and problem-solving skills; confident in negotiating and resolving conflict, in team-working and with leadership; accurate, precise, creative but yet analytical and practical personality; dynamic, driven and motivated, with flexible, curious and enthusiastic approach.• Marketing: scouting on opportunities, innovative platforms, services, products and trends. Benchmarking and SWOT analysis; market segmentation; individuation and design of product/service, pricing and trading; marketing mix strategy, monitoring on KPI and ROI performance, conversion and penetration. • Communication: corporate nd product survey on identity, image and vision; communication plan with target list and key messages definition, on conventional channels and new media; communication budget management (events, sponsorships, promo and advertising campaigns). Public Relations and lobbying activities; control over the relationships with Company stakeholders, Institutions, Consumer and Industrial Associations. Negotiation and purchase of slots and spaces for ads on ATL and BTL channels; monitoring schedules and effects.• Digital and Social: design, build and maintain solid social media presence, both with daily postings and special engaging initiatives; plan and execute web, email, social and display advertising campaigns. Measure and report performance of digital marketing campaigns; identify trends and insights and optimize spend and performance based on the insights; oversee the development, production and review of online platform content, from videos to blog posts; use of UGC platforms and management of tools for CRM and e-commerce.
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