Benedetta Pacelli
Crm Project Manager @ALTEN
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WORK HISTORY
Crm Project Manager @ALTEN
Milan, IT
Cliente: settore Beauty- supporto al dipartimento IT per la migrazione del CRM- creazione e aggiornamento della documentazione.
EDUCATION
Universidad Complutense de Madrid
Master's degree, Political Science and Government
IED Spain
Postgraduate, Digital Marketing, Social Media
Università degli studi Roma TRE
Bachelor's degree, Foreign Languages, Literatures, and Linguistics
SKILLS
ABOUT BENEDETTA PACELLI
Digital Marketing and Communication. I have experience in project management, content management, social media, and CRM within international and corporate environments.Core skills- Digital strategy- Content management and creation, content strategy development (copywriting, WordPress, CMS, Canva)- Social media management, social media marketing strategy (Meta, Facebook, Instagram, TikTok, X)- Email marketing and campaign development (newsletters, DEM, marketing automation, Oracle Responsys, Mailchimp)- Project management, international team coordination, and KPI tracking (Asana, Jira)Basic knowledge of- SEO- SEM- Paid Media- Photoshop, Figma, and HTML- GA4 and GTMI have worked for IED – Istituto Europeo di Design, ENEL, and as a consultant for major brands.Currently, I work at Alten Italia as a CRM Campaign Consultant for an e-commerce brand in the fashion & retail sector.
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