Benedetta Improta

Martech Consultant @Deloitte Digital

Naples, IT
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WORK HISTORY

Dec 2022 — Present

Martech Consultant @Deloitte Digital

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Milano, IT

Supporting the CRM Department of a major Italian coffee producing and distributing company in developing B2C marketing strategy through Marketing Automation. Planning and assigning the activities to the team ensuring that project’s requirements are delivered on time and with desired results. Functional design, technical implementation, launch and monitoring of 200+ multichannel marketing campaigns per month on 11 different countries.

EDUCATION

2016 — 2019

Università degli Studi di Napoli Federico II

Laurea in Ingegneria Gestionale della Logistica e della Produzione, Industrial Engineering, 110/110 e Lode

2019 — 2023

Università degli Studi di Napoli Federico II

Laurea Magistrale, Ingegneria Gestionale (Management Engineering), Innovation Management, 110/110 e Lode

ABOUT BENEDETTA IMPROTA

MarTech Consultant at Deloitte Digital | MSc in Management Engineering

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Benedetta Improta — Martech Consultant at Deloitte Digital in Naples, IT | Unifers