Benedetta Beria Dargentina
Sport Marketing Manager @Kappa
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WORK HISTORY
Sport Marketing Manager @Kappa
Torino, IT
Lead integrated sport marketing and sponsorship strategy, focused on Ski.• Manage institutional and partner relations with federations, teams, and athletes.• Lead strategic partnerships and negotiations to maximize brand value.• Drive brand visibility and engagement through cross-channel activations.• Represent Kappa with authorities and key stakeholders.• Oversee cross-functional teams and agencies to ensure creative excellence and measurable results.
EDUCATION
University of Gastronomic Sciences - Pollenzo
Master's degree, Food Culture, Commuication and Marketing
Università degli Studi di Torino
Laurea Magistrale LM, Scienze e tecnologie alimentari
ABOUT BENEDETTA BERIA DARGENTINA
Experienced Sport Marketing Manager with a proven record in strategic partnerships, sponsorship management, and brand development within the sports industry. Skilled at building institutional and business relationships, driving impactful activations, and leading cross-functional teams. Recognized for a strategic mindset, leadership, and the ability to connect brands, people, and values in meaningful ways.
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