Oliver Bendzsa
Marketing Strategy and Effectiveness Leader @Export Development Canada | Exportation et développement Canada
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WORK HISTORY
Marketing Strategy and Effectiveness Leader @Export Development Canada | Exportation et développement Canada
Ottawa, ON, CA
Drive marketing effectiveness through the use of agile techniques and technologies- Championed the use of the first GenAI software, Jasper.ai within the corporation saving more than 500 hours of time in the creation of written materials and content- Partnered with Information Technology and Procurement teams to reduce by 90% the time to acquire new Marketing Technology through cross-functional process improvements.
EDUCATION
Carleton University
Bachelors of Journalism, Journalism-Law
SKILLS
ABOUT OLIVER BENDZSA
I\'m dedicated to marketing innovation and discovering new ways to create value for customers, employees, and businesses. People often describe me as an iconoclast with a deep well of knowledge, complemented by an inspiring sense of humor. I’m driven by principles of responsibility, commitment, always aiming to lead with empathy while contributing positively to society and the environment. With a growth mindset, I remain innovative, flexible, curious, and ever eager to learn. My strengths shine when I’m problem-solving, collaborating, and injecting a bit of humuor to motivate my colleagues.I’m a mentor and coach, working with individuals to spur their growth and success. Currently, I’m coaching others on agile methodologies—hypothesis, test, learn—to address digital marketing and business challenges, delivering rapid value to stakeholders.Here are a few of my highlights- Launched the first GenAI marketing application at my global financial institution saving more than 500 hours of time in the first year of the pilot program- Developed and led a Marketing Technology program that drove technology utilization rates to 100% while reducing costs by 17%- Led a digital transformation team to implement a new marketing automation platform, improving efficiency by 118%- Bootstrapped an innovative knowledge subscription system that helped add about customers to the books, doubling the customer base in two years- Advocated for customer feedback to be part of the corporate incentive measures and at a global financial institution helping to increase customer loyalty by 22% and referrals by 100% through the introduction of the Net Promoter Score (NPS) system- Helped to achieving compliance with Canadian Anti-Spam regulations (CASL) and the European General Data Protection Regulation (GDPR) reducing corporate risks.I excel in leading challenging projects and seize every opportunity to make a difference, all while fostering collaboration with my team.
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